Successfully Managing Organizational Culture How to successfully interact different organizational culture into the corporate communication one Channeling the power of organizational culture to the advantage of the business Creating a corporate culture where employees crave to do well and aim to succeed What will the future bring for organizational structures and cultures? Recognizing the opportunities and challenges that diversity presents to the organization Creating a two-way communication for employees How to merge the different perspectives and approaches to work Sari-Ek Petroff, HR-Director, Sanofi-Aventis Sari Ek-Petroff has been working in the pharmaceutical industry in Sanofi-Aventis Finland as HR Director for more than 8 years. She is charge of the overall HR starting from strategy to business partnering and development of organization and employees. The main focus in her work during the past two years have been organizational changes for the challenges and changes in the environment. In those changes employee retention and engagement are crucial for the future success of the company. In that work Sanofi-Aventis Finland have succeeded both in internal surveys as well as external benchmark. Before joining to Sanofi-Aventis she worked as HR Manager in one of the biggest Law Firms in Finland, Hannes Snellman. During that time their work in people development was rewarded by "European Award for Best Life Long Learning". Before that her experience is from People Development in Coca-Cola and Mercuria Business Schoolissa.